Cover Letter + Resume


My name is Tara Robinson and I am a recent MBA graduate with a concentration in Fashion Management. I am interested in a Marketing/Market Research or Merchandising position for a beauty, fashion or consulting firm. I will not bore you with the cliché sayings like, “I have a passion for fashion” because that’s not what truly motivates me I am not inspired by selling belts, a pair of heels or a garment; it’s the intent what lies behind those bottles and hangs on those mannequins that drives me. My motivation comes from what these companies are truly selling; moments. Moments that wipes away all insecurities and short comings; allowing each consumer to feel beautiful in the skin that they are in. I believe that I can be a true asset on articulating this emotional connection and moments to your consumers.
 I am disciplined, determined and I have a strong work ethic that will ensure that I will succeed in this industry. I have acquired my analytic and strategic skills through my B.A in International Business and experience in marketing. My undergraduate degree has also taught me how to adapt strategies and leadership methods to each market. I have held numerous leadership roles as the President and Co-Founder of the Black Student Alliance at CUA and VP of the Caribbean Student Association. As a freshman at CUA I realized that the black students had a low retention rate because of financial pressures and lack of a community. The organization has grown to meet the needs of the students and is now one of the most active organizations on campus and in the D.C collegiate community.

            In my previous position position as the Student Marketing Coordinator, I manage and control our interest database. One of the aspects of my position is analyzing that data to suggest new marketing strategies to reach our target consumers. These new marketing strategies have greatly increase our interest inquires and program enrollment. My current MBA degree fuses the creative and analytic side of the retail industry which provides me with a unique perspective and in-depth knowledge. Throughout my MBA degree I have taken courses in Retail Planning & Control, Finance, Accounting and Fashion Merchandising therefore I am well versed in supply chain management, retail math and finance.

 I have also gained experienced in retail where I quickly rose to a supervisory position through hard work and going above the duties of my position. My most recent position as a keyholder at Fox’s has taught me crucial skills and tasks.  One of my responsibilities includes managing the daily consolidations and markdowns of inventory to insure that we have high performing vendors in the store. While I am acting as the manger on duty I am in charge of meeting sales goals and assigning positions to sales associates. 

With my strong communication skills and captivating presentation/public speaking style, makes it easy for me to build strong relationships at any organization.

I would very much appreciate the chance for a personal interview. Thank you for your time and consideration.

Tara Robinson

Best Regards,



No comments:

Post a Comment